IMMIJ - THREE WISHES
Creative Director & Copy Lead @ Hedgehog Agency
Sales outreach, but make it a fairy tale.
Immij launched a new customised printing service and needed a sales tool that would win meetings with marketing managers. Cold calls were dead. We needed something impossible to ignore.
So we created a personalised storybook called The Adventures of You.
Set in a medieval kingdom (your office), featuring dragons (your boss), and a hero (you).
Every recipient became the star of their own adventure, complete with three magical wishes… which directed them to a personalised URL showcasing Immij’s print-meets-digital innovation.
It was tactile, charming and very different in the best B2B way.
Impact:
• Direct engagement with key strategic accounts
• Meetings booked straight from the book
• A sales tool people actually talked about
My role: Creative Director & Copy Lead
BTS note: My finest piece of literature may be a sales tool featuring your boss as a dragon.