Solo by mYOB
Copywriter & Brand Voice Lead, MYOB
One of the great surprises of my career:
writing for accounting software is ridiculously fun.
I helped launch Solo by MYOB from scratch and led the brand tone of voice in-house. Solo is the admin app for Aussie sole operators with way better things to do… like their actual work.
Our insight: working solo can feel lonely.
Our solution: a product that shows up like your best workmate… when you had workmates.
Solo is your feisty sidekick and speaks fluent un-business.
Not here for synergy. Here for “same.”
Across in-app, OOH, eDMs and brand messaging, we gave the product a personality sole traders want to hang out with.
Impact
• A truly beloved and ownable tone of voice sole operators champion
• Campaigns that helped drive adoption at launch
• D&AD Pencil finalist for Tone of Voice (pinch me)
Work perk:
Helping sole traders chase their dreams instead of paperwork is truly so rewarding.