Tram decal
THE TORCH - ON TRACK TO A BRIGHTER FUTURE
Creative Director & Copy Lead @ Hedgehog Agency
This one mattered.
The Torch supports Indigenous people in the justice system through art, cultural connection and creative career pathways. Our brief: help more people see and support their work.
So we put the art front and centre… and in motion.
We worked with two brilliant Torch artists to wrap a Yarra Tram in their artwork, turning Melbourne’s busiest routes into a moving gallery and daily reminder of the stories behind the work.
Scripts, headlines, press and social amplified the impact far beyond the tracks.
Impact:
• Increased community visibility and engagement for The Torch
• Celebrated First Nations creativity in public space
• Coverage in Mumbrella, Campaign Brief and B&T.
My role: Creative Director & Copy Lead
A genuine privilege to help creativity drive change.